That’s not necessarily my responsibility, but that’s just something I want to do. So when it was my turn, I wanted to give that too. I used to have a list of rappers and musicians I looked up to that kept me going and gave me inspiration. Sometimes people just need that guidance, especially from people they look up to. … I grew up with a lot of people in the D who didn’t have parents, or they only had one parent and may not have even had role models in their life. I really think about the music I make and the message I want behind it, and what it means to me. … But for me … it’s just something I kept it real on. What makes “Bigger Than Me” the right song for this? And PUMA is just right there with the new ways of thinking, the new styles.”
NOBODY WANNA SEE US TOGETHER BIG SEAN SERIES
Now, in the fifth and latest installment of Champs Sports’ “The Moment” series - which has featured athletes and musicians from Brandon Marshall, Julio Jones, Cam Newton and Dak Prescott, to rappers T.I., the Migos, 2 Chainz and Desiigner - Big Sean pays homage to his hometown while debuting the new PUMA TSUGI Netfit evoKNIT trainers, all to the tune of “Bigger Than Me,” the final track on I Decided.īefore the launch of the campaign, we talked with Big Sean about his love for Detroit, the future of PUMA as well as the brand’s relationship with musical artists - and the new evoKNITs.
And by April, Sean Michael Anderson became the youngest person in history to receive Detroit’s key to the city.
A month later, PUMA announced Big Sean as a global brand ambassador and creative collaborator after his five-year partnership with Adidas. In February, his fourth studio album, I Decided, debuted at No. And for the 29-year-old Detroit-repping rapper, 2017 is the gift that keeps on giving. Big Sean is living in the moment - or the present, as he likes to call it, because life is a gift.
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